Sans Normal Tyrad 7 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Merel' by Inhouse Type, 'Ergonomique' by Monotype, 'Arazatí' by TipoType, 'Transat Text' by Typetanic Fonts, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, ui labels, friendly, modern, confident, approachable, clean, modernize, soften, clarify, strengthen presence, rounded, geometric, soft corners, high x-clarity, sturdy.
A rounded, geometric sans with heavy, even strokes and softly eased corners. Curves trend toward circular and elliptical construction, while straighter elements keep a firm, engineered feel. Counters are generally open and generous for the weight, and terminals are mostly blunt or gently rounded rather than sharply cut. The lowercase shows compact proportions with a relatively small x-height and broad, stable bowls, creating a dense but readable texture in text.
This font is well suited to branding and packaging where a friendly but assertive voice is needed, and it performs strongly in headlines, signage, and poster work thanks to its solid forms and open counters. In interfaces it works best for short labels, navigation, and callouts where clarity at larger sizes is key.
The overall tone is modern and approachable, combining a friendly roundness with a sturdy, confident presence. It feels contemporary and practical rather than decorative, with a straightforward rhythm that reads as clear and dependable.
The design appears intended to deliver a contemporary, rounded sans voice that balances geometric simplicity with warmth, prioritizing clear silhouettes and strong presence for display and brand-forward typography.
The uppercase has a strong, display-ready presence with simple, iconic silhouettes and wide, calm curves. The numerals follow the same rounded, solid construction and maintain consistent weight and spacing, supporting an even typographic color in mixed alphanumeric settings.