Sans Superellipse Embew 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka and 'Gilam' by Fontfabric (names referenced only for comparison).
Keywords: branding, sportswear, tech ui, posters, packaging, techy, sporty, dynamic, sleek, modern, contemporary, speed, precision, clarity, distinctiveness, squared-round, rounded corners, oblique, streamlined, geometric.
This is an oblique sans with a squared-round (superellipse) construction: bowls and counters read like rounded rectangles, with consistently softened corners and a smooth, low-contrast stroke. The italic angle is steady across caps, lowercase, and numerals, giving the design a forward-leaning rhythm. Terminals are mostly blunt and clean, with occasional angled cuts that reinforce a mechanical, engineered feel. Proportions are compact and controlled, with open apertures and clear inner shapes; figures follow the same rounded-rect geometry, including a squared ‘0’ and similarly structured ‘8’ and ‘9’.
Well-suited to technology and mobility branding, sports and automotive-themed graphics, and interface headings where a fast, engineered tone is desired. It also works for posters, packaging, and short paragraphs when a clean oblique sans is needed with a distinctive rounded-square voice.
The overall tone is contemporary and motion-oriented, suggesting speed, efficiency, and a slightly futuristic sensibility. Its rounded-square geometry balances friendliness with precision, feeling more technical than humanist while staying approachable.
The design appears intended to modernize an italic sans by grounding it in superellipse geometry—combining forward motion with stable, rounded-rect forms. The consistent cornering and low-contrast strokes emphasize clarity, cohesion, and a contemporary industrial aesthetic.
Distinctive identifiers include the rounded-corner caps (notably C/G/O/Q) and the consistent corner radius that carries through to numerals and many lowercase joins. The oblique stance and squared counters create a recognizable texture in paragraphs, with a uniform, glossy silhouette that reads well at display sizes and remains orderly in text blocks.