Sans Normal Jomof 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type; 'Dialog', 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, punchy, confident, energetic, modern, impact, speed, attention, branding, display, oblique, geometric, compact counters, rounded bowls, ink-trap hints.
This typeface is a heavy, slanted sans with broad proportions and a compact internal space that keeps forms dense and emphatic. Curves are smooth and fairly geometric, with rounded bowls and clean joins, while terminals and diagonals show a consistent forward-leaning rhythm. The lowercase is sturdy and simple, with single-storey forms and a utilitarian, closed-up texture that reads as deliberately bold rather than delicate. Numerals match the letterforms in weight and stance, producing a unified, high-impact line of text.
Best suited for bold headlines, posters, and promotional graphics where impact and motion are priorities. It also fits sporty branding, energetic campaigns, and packaging callouts that need quick recognition at a glance; for longer passages, larger sizes and extra spacing help preserve clarity.
The overall tone is assertive and fast-moving, with an athletic, headline-forward energy. Its italic angle and dense weight give it a sense of motion and urgency, while the rounded geometry keeps it contemporary and approachable rather than aggressive.
The design appears intended to deliver maximum emphasis with a streamlined, modern sans structure, using an oblique stance and broad shapes to communicate speed and confidence. Its consistent geometry and heavy color suggest it was drawn for attention-grabbing display typography rather than quiet editorial reading.
At text sizes the heavy strokes and tight counters create strong color and compact word shapes; it performs best when given generous tracking and line spacing. The slant is consistent across caps, lowercase, and figures, helping maintain momentum and cohesion in display settings.