Sans Normal Jurir 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Lagu Sans' by Alessio Laiso Type, 'Delargo DT' by DTP Types, 'City Boys' and 'City Boys Soft' by Dharma Type, 'Morandi' by Monotype, and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, modern, energetic, sporty, assertive, clean, impact, modernity, momentum, clarity, oblique, geometric, rounded, high legibility, crisp terminals.
A heavy, slanted sans with largely geometric construction and smooth, rounded curves. Strokes are robust and evenly weighted with moderate contrast, and the letterforms keep a clean, contemporary rhythm. Counters are open and well-defined (notably in C, O, P, R, and e), while diagonals in A, K, V, W, X, and Y read sharp and stable. The lowercase shows a compact, utilitarian build with a single-storey a, a single-storey g, and a firm, straight-shouldered n; punctuation-like dots (i/j) are round and clear. Numerals are sturdy and straightforward, with round bowls (8/9) and a simple, readable 1 and 7.
Best suited to headlines, branding systems, and promotional layouts where a strong, dynamic sans is needed. It should also work well for logos, packaging callouts, and sports or tech-adjacent graphics that benefit from an energetic, contemporary voice.
The overall tone is confident and forward-leaning, with an active, “in-motion” feel from the italic slant and strong weight. It comes across as contemporary and functional rather than decorative, balancing friendliness from the rounded forms with a punchy, assertive presence.
The design appears intended as a modern, italic sans for impactful communication—prioritizing clarity and momentum through geometric shapes, open counters, and a firm, consistent slant.
Spacing appears generous enough for display and short text, and the heavy strokes keep forms solid at larger sizes. The oblique angle is consistent across capitals, lowercase, and figures, creating a cohesive, unified texture in paragraphs.