Slab Square Hisy 14 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, sturdy, industrial, assertive, retro, editorial, impact, durability, clarity, authority, nostalgia, blocky, robust, square serif, compact curves, high ink-traps.
A heavy, wide slab serif with square-ended serifs and blunt terminals throughout. Strokes are largely monolinear with minimal modulation, giving the letters a dense, ink-rich color and a stable baseline. The design mixes broad, rounded bowls with flattened joins and crisp, right-angled details, producing a distinctly blocky silhouette. Counters are relatively open for the weight, while punctuation and numerals follow the same sturdy, squared-off logic for consistent texture in text.
Best suited to headlines, posters, and display typography where its strong slabs and wide proportions can carry impact. It also works well for packaging, labels, and signage that benefit from a sturdy, legible voice and a hint of retro-industrial character.
The overall tone is confident and workmanlike, with an industrial, no-nonsense presence. Its wide stance and chunky slabs read as vintage and utilitarian, suggesting classic print and signage traditions while still feeling straightforward and contemporary in mass.
The design appears intended to deliver maximum presence and durability in print and display settings: a wide, emphatic slab serif that stays readable while projecting authority. Its square terminals and low-modulation strokes prioritize solidity and consistency over delicacy.
The wide proportions and strong horizontals create a steady rhythm, and the squared serifs help maintain clarity at larger sizes. Round forms like O, Q, and 8 stay generous and bold, while diagonals (V, W, X) keep a solid, engineered feel rather than a calligraphic one.