Sans Normal Kidog 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Neue Power' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, dynamic, modern, confident, energetic, impact, motion, modernity, visibility, headline, oblique, rounded, clean, compact, assertive.
A heavy, oblique sans with rounded bowls and softened corners that keep the texture smooth despite the strong weight. Strokes stay largely uniform with subtly tapered joins, producing crisp diagonals and a fast forward-leaning rhythm. Counters are open and generally circular/elliptical, while terminals are mostly straight-cut, giving a clean, engineered finish. Numerals follow the same slanted stance, with simplified, sturdy shapes that read clearly at display sizes.
Best suited to headlines, posters, and brand marks where a bold, kinetic presence is needed. It also fits sports, automotive, and tech-forward advertising, as well as packaging and signage that benefits from high-impact, forward-leaning letterforms. For longer text, it will be most effective in short bursts such as pull quotes and calls to action.
The overall tone is energetic and assertive, with a motion-forward slant that suggests speed and momentum. Its solid weight and compact, rounded forms convey confidence and modernity without feeling harsh. The voice is practical and contemporary, suited to attention-grabbing typography.
The design appears intended to deliver a forceful, contemporary sans voice with built-in motion, combining robust stroke weight with rounded geometry for clarity and impact. Its oblique construction and broad forms emphasize speed and visibility, aiming for strong display performance in branding and promotional contexts.
The design leans on strong diagonals (notably in A, K, N, V, W, X, Y) and broad curves (C, G, O, Q) for a lively alternation between angular and rounded forms. The lowercase maintains a simple, single-storey construction where applicable, reinforcing an approachable, utilitarian feel.