Sans Other Efmif 4 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'FF Marselis' by FontFont, 'Safran' by Hubert Jocham Type, 'Mato Sans' by Picador, 'Libertad' by TipoType, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, playful, loud, sporty, retro, friendly, high impact, energetic tone, display emphasis, youthful branding, motion feel, slanted, chunky, rounded, bouncy, punchy.
A heavy, slanted sans with chunky strokes and softly rounded terminals. The letterforms lean forward with an energetic rhythm, mixing compact bowls with broad, blunt joins and slightly irregular curvature that gives the set a lively, hand-drawn-by-template feel. Counters stay fairly open for the weight, while shapes like C, S, and G show smooth, swelling curves and the diagonals (V, W, X, Y) read sturdy and dense. Numerals follow the same bold, buoyant construction with simple, high-impact silhouettes.
Best suited for high-impact display settings such as headlines, posters, event graphics, and attention-grabbing packaging. It can also serve for bold logo wordmarks and short slogans where the forward motion and dense silhouettes help create a dynamic, energetic presence.
The overall tone is upbeat and extroverted, with a bouncy, poster-like personality. It feels casual and sporty, leaning toward a retro display vibe that prioritizes impact and motion over restraint.
The design appears intended to deliver maximum visual punch with a forward-driving, friendly sans voice—combining bold, rounded construction with a consistent slant to convey speed, enthusiasm, and a contemporary-retro display sensibility.
The forward slant and rounded finishing create strong momentum in words, while the heavy massing and tight internal details can make longer text feel busy at smaller sizes. It works best when given room to breathe with generous tracking and leading.