Sans Normal Lokiy 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block, 'TT Hoves Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, friendly, impact, motion, attention, modernity, approachability, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with rounded, softly squared curves and a compact, forward-leaning stance. Strokes are broadly uniform, with large counters that stay open at display sizes and terminals that feel blunt rather than sharp. The lowercase shows single-story forms (notably a and g) with simple, sturdy construction, while numerals and capitals keep a consistent, blocky rhythm. Overall spacing and proportions favor bold, condensed-looking silhouettes without becoming narrow, giving the design strong mass and clear figure/ground separation.
Best suited for short, high-impact text such as headlines, posters, splash graphics, and brand marks where bold presence is essential. It also fits energetic categories like sports and streetwear branding, as well as packaging and promotional materials that benefit from a lively, forward-moving voice.
The overall tone is energetic and assertive, with a sporty, poster-ready punch. Its rounded shapes keep it approachable, while the strong slant adds motion and urgency that reads as modern and action-oriented.
Likely designed to deliver maximum impact and momentum in display settings, combining a strong italicized push with rounded, friendly construction for approachable confidence. The simplified, sturdy shapes suggest an emphasis on quick recognition and bold graphic performance rather than delicate typographic nuance.
Diagonal-heavy letters (like K, N, V, W, X, Y) emphasize the slant and contribute to a dynamic texture in words. Curved characters such as C, G, O, Q maintain smooth, circular bowls, helping the type feel cohesive despite its extreme weight.