Sans Normal Logit 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'FF Dax', 'FF Daxline', and 'FF Sari' by FontFont; and 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, punchy, impact, momentum, display, clarity, modernity, slanted, oblique, geometric, rounded, compact.
A heavy, right-slanted sans with broad, rounded outer curves and smooth, low-contrast strokes. Forms feel largely geometric, with circular bowls (notably in O, Q, 0, 8, 9) and softened corners that keep the black mass from looking brittle. Counters are moderately open for the weight, and terminals read clean and blunt rather than calligraphic. The rhythm is tight and forward-leaning, with sturdy capitals and compact lowercase shapes that maintain consistent thickness and curvature across the set.
Best suited to headlines, poster typography, brand marks, and bold promotional copy where strong presence and motion are desirable. It can work well for sports, tech, and event graphics, as well as packaging or labels that need quick shelf impact. Because of the dense weight and energetic slant, it is most effective at display sizes rather than long-form reading.
The overall tone is energetic and forceful, with a strong sense of motion from the slant and dense weight. It feels contemporary and sporty, leaning toward impact and urgency rather than refinement. The rounded geometry adds approachability while still reading bold and confident.
The design appears intended to deliver maximum impact with a modern, forward-driving stance. Its geometry and rounded shaping suggest an effort to balance aggression with clarity, producing a confident display sans that stays legible while projecting speed and strength.
In the sample text, the dark color and slant create a continuous, momentum-driven texture that suits short phrases and emphatic headlines. Numerals appear robust and highly legible at display sizes, with clear differentiation between similar shapes through distinct apertures and tail details (e.g., 6/9 and Q).