Sans Normal Lidep 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Uni Neue' by Fontfabric; 'Diodrum', 'Diodrum Hebrew', 'Diodrum Rounded', and 'Diodrum Thai' by Indian Type Foundry; and 'Avenir Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, dynamic, modern, punchy, impact, speed, attention, modernity, confidence, slanted, rounded, bulky, compact, soft corners.
A heavy, right-slanted sans with broad, rounded forms and compact internal counters. Strokes are thick and uniform, with smoothly curved bowls and softened joins that keep the dense weight from feeling sharp. Terminals are mostly blunt and clean, and the overall rhythm is energetic, with generous curve tension in letters like C, S, and G and sturdy, wide-footed numerals. The lowercase shows sturdy, single-storey shapes (notably a and g) with prominent dots on i/j and a generally compact, forward-leaning texture.
Best suited to headlines, posters, and promotional graphics where a strong, fast, forward-leaning voice is needed. It works well for sports branding, event advertising, packaging callouts, and punchy UI labels where impact outweighs extended readability. The dense texture and slant make it particularly effective in short phrases, logos, and bold typographic compositions.
The tone is energetic and confident, reading as sporty and action-oriented rather than refined or delicate. Its pronounced slant and dense black presence create a sense of speed and urgency, while the rounded construction keeps it friendly and approachable. Overall it feels contemporary, loud, and built for impact.
The design appears intended to deliver maximum visual punch with a dynamic, forward-leaning stance. Rounded geometry and uniform stroke weight emphasize clarity and consistency while maintaining a friendly, contemporary feel. It prioritizes immediacy and momentum for display-driven communication.
At text sizes the heavy weight produces tight counterspaces, giving lines a dark, continuous color; this favors short bursts of copy over long reading. The figures are bold and attention-grabbing, with clear silhouettes suited to large display use where the slant can add momentum.