Sans Normal Arram 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Riveta' by JCFonts, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, versatility, clarity, contemporary tone, approachability, rounded, geometric, open apertures, large counters, smooth curves.
This is a clean sans with rounded, geometric construction and smooth, even stroke flow. Curves tend toward circular bowls with generous counters, while straight strokes remain crisp without sharp, brittle joins. Spacing reads balanced and consistent in text, with a calm rhythm and clear differentiation between similar shapes. The lowercase shows simple, contemporary forms with open apertures, and the numerals follow the same straightforward, sans logic.
It suits user interfaces, product copy, and general-purpose typography where a clean, modern sans is needed. The even texture and open forms also make it a solid choice for headings, wayfinding and signage, and contemporary brand systems that require a neutral but friendly voice.
The overall tone is modern and unobtrusive, projecting clarity and approachability rather than strong personality. Its rounded geometry adds a mild friendliness, while the restrained details keep it professional and broadly usable.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency, using rounded geometric forms to stay approachable while remaining neutral enough for everyday typographic work.
In the sample text, word shapes remain stable and legible at larger sizes, with smooth curves and tidy terminals supporting a polished interface-like feel. Capitals are clean and structured, pairing comfortably with the uncomplicated lowercase for mixed-case settings.