Sans Normal Lulur 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Newhouse DT' by DTP Types, 'Jindo' by Nine Font, 'Genora Sans' by Pixesia Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, friendly, impact, motion, display, branding, oblique, soft corners, compact apertures, heavy terminals, rounded joins.
A heavy, oblique sans with broad proportions and smooth, rounded curve work. Strokes maintain an even thickness throughout, with softened joins and dense counters that give letters a compact, punchy silhouette. Curved forms (O/C/G/Q) read as slightly squashed ellipses, while diagonals (N/V/W/X/Y) are sturdy and stable rather than razor-sharp. The lowercase shows single-storey a and g, a short-armed r, and a robust, open-bowled e; figures are large and blocky with simple, high-impact shapes.
This style works best for short, prominent text such as headlines, posters, and promotional graphics where bold presence is essential. It also suits sporty or action-oriented branding, packaging callouts, and large-format digital ads where the oblique stance can add a sense of speed and emphasis.
The overall tone is loud, confident, and kinetic, with a forward-leaning posture that suggests motion and urgency. Rounded detailing keeps it approachable, balancing the forceful weight with a friendly, contemporary feel.
The design appears intended to deliver maximum visual impact with a contemporary, motion-forward feel, using consistent stroke weight and rounded construction to stay legible while projecting confidence. It’s shaped for attention-grabbing display typography rather than quiet, long-form reading.
Spacing appears generous enough for display use, with strong word shapes created by the wide set and consistent slant. The design favors solid masses and simplified interior spaces, prioritizing impact and clarity at larger sizes.