Sans Normal Kirin 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Daimito' by Blaze Type, 'Belle Sans' by Park Street Studio, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Kin Grotesque' by wearecolt (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, assertive, contemporary, dynamic, technical, impact, motion, modernity, clarity, slanted, geometric, clean, sturdy, compact.
A slanted, geometric sans with heavy, uniform strokes and broad, open counters. Letterforms are built from simplified curves and straight segments, with crisp joins and squared-off terminals that keep the shapes tidy at display sizes. The rhythm is steady and forward-leaning, with rounded bowls (O, Q, 0) that stay fairly circular and a straightforward, single-storey lowercase a and g that read cleanly. Numerals are robust and compact, with a clear, open 4 and a simple, modern 1.
Well suited to headlines and short statements where impact and momentum are desired, including posters, marketing, and brand wordmarks. It can also work for product packaging and sports or tech-adjacent graphics where a strong, modern sans is needed.
The overall tone is energetic and purposeful, combining a sporty urgency with a contemporary, no-nonsense voice. The slant adds motion and emphasis, making the texture feel active rather than neutral.
The design appears intended as a high-impact italic sans for modern display typography, emphasizing speed, strength, and straightforward legibility through simplified geometry and consistent stroke weight.
In the sample text, the dense weight and slant create a strong typographic color, especially in longer lines, where spacing and counters remain readable but visually forceful. The design favors clarity and impact over softness, with consistent stroke behavior across caps, lowercase, and figures.