Sans Normal Ardeb 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'DT Meman' by DT Foundry, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Hergon Grotesk' by Katatrad (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, neutral, clean, technical, utilitarian, versatility, legibility, modernity, clarity, neutral tone, open apertures, flat terminals, crisp curves, balanced rhythm, generous spacing.
A clean, contemporary sans with mostly monolinear strokes and gently rounded curves. Letterforms are built from simple geometric arcs with slightly humanist modulation in places, producing smooth bowls and open counters. Terminals are predominantly flat and unembellished, with straightforward joins and a stable, upright stance. The lowercase shows a compact, efficient construction (single-storey a, open e, simple f and t), while the caps are broad and steady with even proportions and consistent stroke behavior across the set. Numerals follow the same restrained logic, with clear, readable forms and minimal stylistic distraction.
Well suited to interface copy, product and corporate branding, and general-purpose editorial typography where clarity and a contemporary voice are needed. Its steady caps and straightforward numerals also make it a good candidate for signage and informational headings that must remain readable at a distance.
The overall tone is neutral and matter-of-fact, leaning modern and functional rather than expressive. It feels calm and dependable, with a slightly technical clarity that suits information-forward typography.
Designed as a versatile, modern sans intended to read cleanly across both display and text sizes. The focus appears to be on consistent geometry, open forms, and unobtrusive details that keep attention on the content.
Counters remain open in key letters, supporting legibility, and the overall rhythm reads even in running text. A few characters introduce subtle individuality through angled strokes and simplified diagonals, but the system remains cohesive and restrained.