Sans Normal Lomov 3 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, punchy, retro, energetic, confident, attention, motion, impact, display, slanted, rounded, soft corners, compact counters, chunky.
This typeface is a heavy, forward-slanted sans with rounded construction and broadly uniform stroke weight. Letterforms are compact and dense, with tight internal counters and smooth, continuous curves that keep bowls and terminals feeling soft rather than sharp. The italic angle is pronounced and consistent, giving the set a strong directional rhythm; diagonals and joins read sturdy and blocky, while round letters (like O/C/G) stay full and stable. Numerals match the same robust, rounded geometry, maintaining a cohesive texture in headlines and short lines.
Best suited for bold headlines, promotional graphics, and sports or event branding where an italic, high-energy voice is desired. It also works well on packaging and display-oriented UI moments (banners, tiles, calls-to-action) where compact, impactful word shapes help messaging stand out. For long-form text, it is likely most effective in short bursts such as pull quotes or labels.
The overall tone feels energetic and assertive, with a sporty, poster-like presence. Its strong slant and weight create a sense of motion and urgency, while the rounded shapes keep it friendly rather than aggressive. The result leans retro-athletic and promotional—designed to grab attention quickly.
The design appears intended to deliver maximum impact with a fast, dynamic silhouette: a very heavy italic sans that stays approachable through rounded geometry. It prioritizes attention-grabbing word shapes and a confident, motion-forward rhythm over delicate detail.
In the sample text, the dense black color and tight counters produce a strong, high-impact paragraph texture that favors short settings over extended reading. The consistent slant and compact forms help words hold together as bold shapes, especially at larger sizes where the rounded details and inktrap-free joins read cleanly.