Sans Superellipse Idboy 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection, 'FF Good Headline' by FontFont, and 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, assertive, friendly, playful, industrial, retro, high impact, friendly strength, geometric clarity, branding focus, chunky, rounded, blocky, soft corners, stout.
A dense, heavy sans with rounded-rectangle construction and softened corners throughout. Curves resolve into broad, superelliptical bowls, while straight strokes terminate with blunt, squared ends, creating a compact, sturdy silhouette. Counters are relatively small and apertures tend to be tight, which boosts impact at display sizes. The lowercase shows a tall x-height with short ascenders/descenders, and the overall rhythm is steady and monolinear, with minimal modulation across joins and curves.
Best suited to short, high-impact settings such as headlines, posters, packaging fronts, logo wordmarks, and bold signage where its dense forms and rounded geometry can read clearly. It can work for brief UI or label text at larger sizes, but the tight counters and heavy color suggest avoiding long passages at small sizes.
The tone is bold and confident without feeling sharp, combining a utilitarian blockiness with an approachable softness. Its rounded geometry reads contemporary and friendly, yet the mass and tight spacing give it a punchy, poster-like energy.
The design appears aimed at delivering maximum visual weight with a friendly, rounded-rectangular skeleton, balancing softness and strength. It prioritizes bold presence and simple, geometric consistency for branding and display typography.
Round letters like C, G, O, and Q lean toward squarish bowls, reinforcing the superellipse feel. Diagonals (K, V, W, X, Y) stay broad and stable rather than needle-like, and numerals match the same chunky, rounded logic for consistent color in headlines.