Sans Normal Lalav 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'MVB Embarcadero' by MVB, 'Immanent' by Paulo Goode, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, friendly, attention, momentum, bold branding, modern display, approachable strength, slanted, heavy, rounded, soft corners, high impact.
A heavy, slanted sans with broad proportions and compact counters that create a dense, assertive texture. Strokes are monoline in feel, with smooth, rounded turns and terminals that read clean rather than calligraphic. The lowercase shows sturdy bowls and shoulders with a slightly tightened rhythm, while the uppercase maintains simple geometric construction with open, readable silhouettes. Numerals are robust and full, matching the overall mass and forward-leaning stance.
Best suited for display applications such as headlines, posters, and brand marks where impact and motion are desirable. It also fits sports and lifestyle graphics, packaging callouts, and short promotional copy where a bold, contemporary presence is needed.
The overall tone is energetic and assertive, with a forward motion that suggests speed and momentum. Its rounded construction keeps the voice approachable rather than aggressive, giving it a contemporary, sporty confidence suited to attention-grabbing messages.
Likely designed to deliver maximum visual impact with a modern, forward-leaning stance, pairing wide, rounded forms with heavy stroke weight for strong readability at large sizes. The aim appears to be a sporty, contemporary display voice that remains friendly through softened geometry.
In text, the weight produces strong word shapes and emphasizes punctuation and dots, which appear bold and prominent. The slant and wide set combine to create a dynamic line flow, making spacing feel intentionally compact and punchy.