Sans Normal Osler 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corsica' by AVP, 'Aspira' by Durotype, 'Apres' by Font Bureau, 'Conamore' by Grida, and 'Raldo RE' and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, straightforward, sporty, impact, clarity, modernity, simplicity, geometric, rounded, sturdy, compact, clean.
A heavy, geometric sans with largely circular bowls and smooth, continuous curves paired with squared terminals. Strokes are uniform and dense, with compact counters that keep the silhouette solid at display sizes. Uppercase forms are broad and stable, while the lowercase is simple and utilitarian, using single-storey constructions (notably in a and g) and minimal modulation. Numerals are similarly robust, with round, open shapes and clear distinctions between figures.
Best suited to headlines, short statements, and prominent UI or environmental typography where strong contrast against the background and quick recognition are priorities. It can also work well for modern branding and packaging that benefits from a sturdy, geometric voice.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded geometry. It reads as practical and no-nonsense rather than elegant, projecting an energetic, poster-ready presence.
The design appears intended to deliver a clean, contemporary sans optimized for impact and clarity, leveraging geometric construction and solid weight to remain legible and attention-grabbing at larger sizes.
Spacing and rhythm feel even and blocky, creating strong word shapes in headlines. Round characters (O, C, G, 0) emphasize a geometric backbone, while angled letters (K, V, W, X, Y) add snap and momentum without introducing sharp, delicate details.