Sans Normal Ogbu 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Rawson' and 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, impact, approachability, simplicity, modernity, brand voice, rounded, soft corners, heavy terminals, compact joins, open counters.
A very heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are thick and even, with softened corners and bulbous terminals that give letters a slightly inflated, cushiony silhouette. Round letters like O and C read as clean ovals, while straight-sided forms (E, F, L, T) keep sturdy, blocky arms with gentle rounding at ends and joins. The lowercase shows a single-storey a and g, a short-armed t, and a compact r, creating a cohesive, simplified rhythm with strong, stable shapes and clear counters despite the dense weight.
Best suited to display settings such as headlines, posters, branding, packaging, and bold wayfinding where a friendly, attention-grabbing voice is needed. It can also work for short UI labels or social graphics when a strong, rounded emphasis is desired.
The overall tone is upbeat and approachable, with a bold, friendly presence that feels contemporary and slightly playful. Its rounded geometry and thick strokes project warmth and confidence, making it feel more inviting than severe or technical.
The design appears intended to deliver maximum impact with a warm, approachable character, using rounded construction and simplified lowercase forms to stay legible and cohesive at display sizes. It prioritizes bold presence and a contemporary, inviting tone over fine detail.
Spacing appears generous enough to keep internal shapes from clogging at larger sizes, and the numerals follow the same rounded, heavy construction with clear, recognizable silhouettes. Diagonal letters (K, V, W, X, Y, Z) retain a sturdy, geometric feel while staying consistent with the softened corner treatment.