Sans Superellipse Huboh 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'FS Industrie' by Fontsmith, 'Otoiwo Grotesk' by Pepper Type, 'Amsi Grotesk' by Stawix, 'Manual' by TypeUnion, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, industrial, sporty, punchy, no-nonsense, space saving, maximum impact, modern utility, display emphasis, blocky, compact, rounded corners, high impact, condensed.
A heavy, compact sans with a tall, condensed stance and strongly simplified geometry. Curves are built from rounded-rectangle/superellipse forms, giving letters like C, O, and S a squared-off roundness rather than true circles. Strokes stay largely uniform, terminals are blunt, and counters are tight, producing dense letterforms with high ink coverage. The rhythm is vertical and steady, with sturdy stems and minimal internal detailing; diagonals (as in K, V, W, X) are straight and robust, and numerals share the same compact, monolithic construction.
Best suited to short, high-impact applications such as headlines, poster typography, logotypes, packaging callouts, and sports or event graphics. It can work for subheads and display-size UI labels where a compact, emphatic voice is desired, but is less ideal for long-form reading due to its density.
The overall tone is forceful and utilitarian, communicating impact over refinement. Its squared curves and compressed proportions evoke a contemporary industrial and athletic feel—confident, loud, and meant to be seen quickly.
This design appears intended to deliver maximum visual punch in limited horizontal space, using superelliptical curves and blunt terminals to maintain clarity and consistency at display sizes. The emphasis is on strong silhouettes, compact width efficiency, and a modern, engineered look.
At larger sizes it reads as clean and emphatic, while at smaller sizes the tight counters and dense shapes can make text feel heavy. The rounded-rectangle construction creates a distinctive silhouette that stays consistent across caps, lowercase, and figures.