Sans Normal Adbaj 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, modern, clean, dynamic, approachable, technical, clarity, emphasis, neutrality, contemporary tone, readability, oblique, geometric, open, smooth, rounded.
A clean oblique sans with smooth, continuous curves and a gently geometric construction. Strokes are even and low-contrast, with rounded joins and terminals that keep counters open and legible. Proportions run on the broader side, giving letters extra horizontal breathing room, while the slant introduces forward motion without becoming overly cursive. Figures match the letterforms with similarly open shapes and consistent stroke rhythm.
It works well for UI labels and product surfaces where a clear oblique emphasis is needed without adding stroke contrast. The broad proportions and open counters also suit short headlines, wayfinding and signage, and presentation typography where quick recognition and a contemporary tone are priorities.
The overall tone feels contemporary and efficient, with a slightly energetic, on-the-move character from the oblique angle. It reads as friendly and accessible rather than formal, leaning toward a pragmatic, modern voice suitable for interfaces and everyday communication.
The font appears intended as a modern-purpose oblique sans that balances neutrality with momentum. Its even stroke weight, open shapes, and wider fit suggest a focus on clarity and comfortable reading while still providing a distinct italicized voice for emphasis.
The design maintains a steady typographic color in text, with clean diagonals and a restrained, neutral personality. Rounded forms and open apertures help maintain clarity, while the wider set contributes to an airy, uncluttered look in longer lines.