Sans Superellipse Hukab 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica', 'Neue Helvetica Paneuropean', and 'Trade Gothic Next' by Linotype; 'Trade Gothic Display' by Monotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, utilitarian, impact, clarity, modernity, approachability, robustness, rounded, blocky, compact, sturdy, high-impact.
A heavy, rounded sans with compact proportions and smooth, superelliptical curves. Strokes are thick and even, with softly squared terminals and broad counters that keep forms open despite the weight. Curved letters lean toward rounded-rectangle geometry, while straight-sided shapes stay crisp and vertical, producing a steady, industrial rhythm. Lowercase forms are simple and sturdy, with single-storey "a" and "g" and a short, firm overall silhouette; figures are bold and highly legible with large, rounded bowls.
Best suited to headlines, short blocks of copy, and display sizes where its mass and rounded geometry can project clearly. It works well for branding, packaging, and wayfinding/signage that benefits from strong presence and quick recognition.
The tone is direct and high-impact, balancing toughness with approachable rounded corners. It reads as contemporary and practical, with an energetic, headline-forward presence rather than a delicate or literary voice.
The design appears aimed at delivering maximum visual impact with clean, contemporary shapes and friendly rounding, prioritizing clarity and robustness over nuance. Its consistent, rounded-rectangle construction suggests an intention to feel modern and solid while remaining approachable.
The design favors clear silhouettes and strong internal spacing, which helps it hold up in dense settings. Round characters like O/Q/0 feel especially superelliptical, giving the font a distinctive soft-square personality across both text and numerals.