Sans Normal Parom 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Browser Sans' and 'Polaris' by AVP, 'Qubo' by Hoftype, 'Segoe UI' by Microsoft Corporation, and 'Core Gothic N' and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, contemporary, approachable, confident, clean, approachability, clarity, impact, modernity, rounded, soft corners, high readability, solid, geometric.
A heavy, rounded sans with smooth, continuous curves and softly blunted terminals. Shapes lean geometric—round counters in C/O/Q and a consistent, even stroke—while corners are subtly softened to avoid a rigid feel. Proportions are compact and sturdy, with generous interior space in letters like a/e/s and stable, wide feet in numerals like 4 and 7. Uppercase forms are straightforward and blocky; lowercase shows a two-storey g and single-storey a, with tight joins and minimal tapering for a uniform rhythm.
Well-suited to branding systems that want warmth and clarity, as well as headlines and short blocks of text where weight and rounded geometry add presence. It should perform strongly in posters, packaging, and signage, where the sturdy forms and open counters help maintain legibility at a range of viewing distances.
The overall tone is friendly and contemporary, combining a clean, utilitarian structure with softened edges that feel approachable rather than severe. It reads confident and punchy at display sizes, yet maintains an inviting, everyday character suitable for modern brand voices.
The design appears intended to deliver a modern, highly legible sans with a friendly, rounded finish—prioritizing clarity and impact while avoiding sharp, technical edges. Its consistent stroke and compact, geometric construction suggest a focus on dependable performance in branding and display typography.
The letterforms keep counters open and round, supporting clarity in dense settings. Curved characters (S, G, 2, 3) maintain a smooth, steady arc, and the dot on i/j appears round and prominent, reinforcing the font’s soft, geometric personality.