Sans Contrasted Asmad 7 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, subheads, magazines, branding, posters, refined, modern, editorial, calm, precise, editorial tone, modern elegance, display clarity, refined branding, high-contrast, sharp, airy, clean, crisp.
This typeface shows a slender, high-contrast construction with smooth, tapered joins and crisp terminals. Curves are drawn with an elegant, almost calligraphic modulation, while straighter strokes stay clean and controlled, giving the overall texture a light, open color on the page. Uppercase proportions are tidy and slightly condensed, with rounded forms kept narrow and verticals emphasized. Lowercase forms are straightforward and readable, with a single-storey “a” and “g” and unobtrusive punctuation-like details, maintaining a restrained rhythm across text.
It is well suited to headlines, subheads, pull quotes, and magazine or editorial layouts where an airy, refined texture is desirable. The crisp contrast and narrow proportions also make it a strong candidate for branding, packaging, and poster typography where a modern, upscale tone is needed.
The overall tone is refined and contemporary, with a quiet sophistication that reads as editorial and polished rather than playful. Its thin strokes and subtle modulation add a sense of delicacy and precision, lending an elevated, boutique feel.
The design appears intended to deliver a contemporary, fashion-forward reading experience by combining clean, minimally adorned letterforms with noticeable stroke modulation. Its controlled geometry and restrained detailing suggest a focus on elegant display use and polished editorial typography.
The numerals follow the same slender, modulated logic, with open counters and graceful curves (notably in 2, 3, 5, and 9). Round letters like O and Q stay vertically oriented and neatly contained, and the sample text demonstrates consistent spacing and a smooth reading line at larger text sizes.