Sans Normal Sedaw 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, wayfinding, friendly, modern, clean, approachable, playful, legibility, approachability, versatility, modern warmth, clarity, rounded, soft terminals, geometric, humanist touch, monoline.
This typeface is a rounded, monoline sans with smooth curves and softened corners throughout. Strokes keep an even weight and rely on circular and elliptical construction, with open apertures and generous interior counters that support clarity. Terminals are consistently rounded, and junctions stay clean and uncluttered, giving the forms a polished, contemporary feel. Proportions are steady and readable, with a slightly relaxed rhythm that keeps the texture airy in paragraph settings.
It works well for user interfaces, consumer branding, and packaging where a friendly modern voice is needed. The open counters and even stroke behavior make it suitable for editorial blurbs and short-to-medium reading sizes, while the rounded silhouette can add personality to signage and wayfinding when set with adequate spacing.
The overall tone feels friendly and contemporary, with a soft, welcoming character driven by rounded terminals and smooth curves. It reads as casual but not informal, balancing approachability with a tidy, modern finish that avoids harsh or technical sharpness.
The design appears intended to provide a clean, contemporary sans with softened geometry—prioritizing legibility and a welcoming tone over sharp precision. Its rounded terminals and simple construction suggest a focus on versatile everyday typography that can feel modern without looking sterile.
Round letters maintain a consistent, even bowl shape, and the numerals follow the same softened construction for a cohesive system. The design’s open shapes and uncomplicated joins help it stay legible in continuous text while still feeling distinctive in headlines.