Sans Normal Waded 1 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, signage, ui text, friendly, modern, approachable, playful, clean, approachability, clarity, modern warmth, brand friendliness, rounded, soft terminals, humanist, open counters, smooth curves.
A rounded sans with soft, slightly tapered terminals and gently modulated curves. Bowls and counters lean toward circular/oval geometry, while joins are smooth and blunt rather than sharp, giving the forms a cushioned feel. The lowercase shows clear, open apertures (notably in c/e/s) and a simple, single-storey a and g; the i and j use round dots. Overall spacing and rhythm feel even and steady, with sturdy strokes and minimal contrast that keep the texture consistent across text.
It works well for branding and headline settings where a warm, modern tone is desired, and it can also serve in packaging or signage thanks to its clear silhouettes and consistent stroke weight. In UI or product copy, its open counters and rounded detail help maintain legibility while keeping an inviting voice.
The font reads as friendly and contemporary, with a mild playfulness coming from its rounded shapes and softened corners. It feels approachable and informal without becoming quirky, making it suitable for upbeat, welcoming communication.
The design appears intended to provide a clean, contemporary sans that feels more personable than strictly geometric faces. By emphasizing rounded construction, open counters, and softened terminals, it aims to balance clarity with a friendly, accessible character.
Capitals maintain a clean, simplified construction with rounded shoulders and smooth diagonals, helping the alphabet stay cohesive. Numerals follow the same soft geometry, with curved forms dominating and straighter strokes kept uncomplicated for clarity.