Sans Normal Ligun 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Cabrion' by Lafontype, 'Maison Neue' by Milieu Grotesque, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, bold, confident, energetic, modern, impact, momentum, clarity, attention, oblique, rounded, compact, punchy, friendly.
This typeface is an oblique, heavy sans with rounded, compact forms and a strong, even color on the page. Curves are built from broad, smooth arcs with relatively tight counters, giving letters like O, e, and a a dense, robust look. Terminals are clean and generally squared-off, while joins stay simple and sturdy, producing a consistent rhythm across text. Numerals are similarly weighty and clear, with open shapes and straightforward construction that matches the letterforms.
Best suited for headlines, posters, and prominent UI or marketing callouts where a strong typographic punch is desired. It can work well in branding—especially for sports, fitness, and youth-oriented applications—and for packaging or signage where quick recognition matters. For long-form reading, it will be most comfortable at larger sizes or in short bursts due to the dense stroke weight.
The overall tone is assertive and energetic, with a sporty, forward-leaning momentum. Its rounded geometry keeps it approachable rather than harsh, balancing impact with a friendly, contemporary feel. The visual voice reads as attention-grabbing and promotional, suited to messages that need to feel bold and active.
The design appears intended to deliver maximum impact with a clean sans structure, using oblique angle and rounded geometry to communicate speed and confidence. Its uniform sturdiness suggests a focus on legibility at display sizes while maintaining a modern, approachable character.
The italic slant is pronounced enough to add motion without becoming calligraphic, and the heavy weight compresses interior space, which increases presence but can reduce fine-detail clarity at very small sizes. Uppercase forms feel especially strong and blocky, while lowercase retains a compact, utilitarian silhouette that stays consistent line to line.