Sans Normal Moduj 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, retro, chunky, friendly, loud, impact, approachability, display, branding, rounded, bulky, soft-cornered, punchy, compact.
A heavy, rounded sans with thick strokes, soft corners, and broad, blocky silhouettes. Curves are built from large circular counters and smooth arcs, while joins and terminals tend toward blunt, squared-off cuts that keep the forms sturdy and graphic. The lowercase shows a large x-height with short extenders, producing dense, billboard-like word shapes. Numerals and capitals share the same robust geometry, with open, high-contrast counters created primarily by mass and negative space rather than fine detailing.
Best suited for short, high-impact settings such as headlines, poster typography, branding marks, packaging panels, and bold signage. It can work for brief callouts or playful editorial titles, but its dense texture makes it less ideal for extended small-size reading.
The overall tone is bold and upbeat, with a distinctly retro display feel. Its chunky proportions and rounded construction read as friendly and approachable, while the extreme weight gives it a confident, attention-grabbing presence.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining geometric, circular counters with thick, stable strokes to produce a memorable display texture that holds up in bold, graphic compositions.
The face maintains a consistent rhythm through repeated circular motifs (notably in O/o and other round counters), contrasted by crisp, straight cuts in letters like E, F, T, and Z. In text, the tight, heavy forms create strong texture and benefit from generous spacing and larger sizes to avoid dark, continuous blocks.