Sans Normal Lidev 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akwe Pro' by ROHH and 'Fuse', 'Fuse V.2', and 'Fuse V.2 Printed' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, confident, modern, impact, momentum, approachability, modernity, clarity, rounded, compact, geometric, slanted, blunt terminals.
A heavy, slanted sans with compact proportions and rounded geometry. Strokes are broadly uniform with low contrast, and many terminals end in softly squared, slightly sheared cuts that reinforce the forward motion. Curves are full and smooth—especially in C, O, and S—while joins stay sturdy and simplified for a dense, poster-like color. Counters are relatively open for the weight, and the figures are bold and stable, with a simple, utilitarian construction.
Best suited to display settings where impact matters: headlines, posters, campaign graphics, and bold branding. It also works well for sports and lifestyle applications, packaging, and short callouts where the slanted, compact forms can add urgency and motion.
The overall tone is energetic and assertive with a friendly, contemporary feel. Its strong weight and forward slant suggest speed and momentum, making it read as active and attention-seeking rather than formal or delicate.
Likely designed to deliver maximum visual impact with a clean, modern silhouette while preserving legibility through open counters and straightforward construction. The forward slant and rounded forms appear intended to communicate speed, confidence, and approachability in prominent, attention-grabbing typography.
Letterforms favor simple, rounded shapes with minimal detail, which helps maintain consistency at large sizes. The italic angle and compact spacing create a continuous, rhythmic texture in lines of text, giving headlines a unified, high-impact presence.