Sans Normal Vedig 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: branding, packaging, advertising, editorial, posters, friendly, casual, approachable, lively, modern, approachability, readability, warmth, informal emphasis, modern clarity, rounded, soft, humanist, monoline, looped.
A rounded, monoline sans with a consistent rightward slant and softly modeled terminals. Curves are built from smooth, near-circular strokes, and corners are eased rather than sharply cut, giving letters a cushioned feel. Proportions are open and readable, with generous counters and slightly varying character widths that keep word shapes dynamic. The lowercase shows single-storey forms and simple looped constructions, while the uppercase stays clean and uncomplicated with minimal structural fuss.
Well-suited for brand voice that needs to feel approachable—such as lifestyle branding, packaging, and promotional copy. The clear, rounded forms also work for short-to-medium editorial passages, UI marketing surfaces, and poster headlines where a soft, friendly italic emphasis is desired.
The overall tone is warm and informal, with a gentle motion that feels conversational rather than technical. Its rounded shapes and steady slant suggest friendliness and ease, making it feel inviting and contemporary without becoming playful or childish.
This design appears intended to deliver an easygoing italic sans that remains highly legible while adding warmth and motion. The rounded geometry and simplified forms prioritize clarity and a personable tone, suggesting use in contemporary communication and brand-forward typography.
The rhythm in text is even and fluid, with smooth joins and a steady stroke presence that holds up well across lines. Numerals follow the same rounded, casual construction, helping mixed text-and-number settings feel cohesive.