Sans Normal Amgef 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Altone' by Eko Bimantara and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, neutral, clean, friendly, confident, versatility, clarity, modernity, system design, legibility, geometric, open apertures, high legibility, even rhythm, crisp terminals.
This is a clean, geometric sans with even stroke weight and smooth, circular curves. Letterforms are broadly proportioned with generous counters and open apertures, giving the alphabet a steady, breathable rhythm. Terminals read as crisp and largely square-cut, while joins stay simple and functional, keeping the overall texture consistent across uppercase, lowercase, and figures. Numerals are clear and straightforward, matching the same geometric construction and spacing feel seen in the letters.
It suits interface typography and product experiences where clean shapes and consistent rhythm support readability at small to medium sizes. The wide, open forms also work well for wayfinding, labels, and packaging, and can serve as a neutral backbone for contemporary brand systems and editorial layouts.
The tone is contemporary and matter-of-fact, projecting clarity and practicality rather than decoration. Its rounded geometry adds a subtle friendliness, but the overall impression remains professional and restrained. The result feels dependable for everyday communication where neutrality is an asset.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity, regularity, and a modern voice. Its construction favors simple, repeatable shapes and open internal spaces to remain legible and predictable across a range of settings.
In text, the type maintains an even color with little visual turbulence, suggesting careful consistency in curves, stems, and internal spacing. Uppercase forms feel stable and signage-ready, while lowercase shapes preserve clarity through open interior forms and uncomplicated details.