Sans Faceted Etta 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jaturat' by Jipatype (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, gaming ui, futuristic, technical, sporty, assertive, industrial, speed cue, tech aesthetic, impact display, geometric clarity, systematic styling, faceted, angular, geometric, octagonal, oblique.
This typeface is an oblique, geometric sans with sharp planar facets replacing curves throughout. Strokes are heavy and uniform, with clipped corners, chamfered terminals, and squared counters that create an octagonal rhythm in letters like O, Q, and D. Proportions lean extended and slightly condensed in vertical feel due to the slant, while apertures stay relatively open for a crisp, engineered texture. The lowercase mirrors the uppercase construction closely, and the numerals follow the same chamfered, blocky logic for a consistent, mechanical silhouette.
It suits headlines, logos, and brand marks that want a technical or high-speed impression, as well as posters and event graphics where strong silhouettes matter. It also fits gaming/tech UI accents, packaging callouts, and apparel or team-style lettering where angular geometry and impact are priorities.
The overall tone is fast, modern, and performance-oriented, evoking motorsport graphics, sci‑fi interfaces, and industrial labeling. Its faceted geometry reads as tough and intentional, giving text a confident, high-impact voice.
The design appears intended to translate a faceted, machined aesthetic into a robust oblique sans that stays consistent across caps, lowercase, and figures. Its construction prioritizes sharp geometry and a streamlined, modern rhythm for attention-grabbing display typography.
The oblique angle is steady and uniform across the set, and the repeated bevel motif creates strong visual cohesion at both display sizes and in longer lines. The design favors straight segments and hard joins, producing a crisp edge definition that feels best when set with some breathing room in tracking and line spacing.