Sans Normal Ambuf 23 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type, 'Kinetika' by Monotype, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Humant' and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, versatility, legibility, geometric, rounded, open, compact, sturdy.
A heavy, geometric sans with broad, circular curves and straight-sided verticals that read as sturdy and contemporary. Counters are generally open and well-defined, with rounded joins and clean terminals that keep the texture smooth at display sizes. The proportions feel generously wide in uppercase, while lowercase forms stay simple and compact, maintaining an even rhythm and consistent stroke presence across letters and figures.
This style is well suited to headlines, posters, and branding where strong presence and quick recognition are priorities. It should also work well for packaging and signage thanks to its open shapes and steady rhythm, especially at medium to large sizes.
The overall tone is modern and confident, with a friendly clarity driven by its rounded geometry and uncomplicated details. It communicates straightforwardness and solidity rather than delicacy, making it feel pragmatic and approachable.
The design appears intended as a contemporary, geometric workhorse for bold communication—prioritizing clarity, consistency, and visual impact through rounded construction and simplified letterforms.
Round letters like O/C/G/Q show near-circular construction, and the numerals share the same robust, geometric logic for a cohesive typographic color. Diacritics and punctuation are not shown, but the displayed set suggests a focus on clear, contemporary forms and high-impact readability.