Sans Normal Kerun 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Iskra' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, energetic, sporty, friendly, confident, retro, impact, motion, attention, approachability, rounded, soft corners, compact, bouncy, brash.
This typeface is a very heavy, right-leaning sans with rounded, softened terminals and broad, compact lettershapes. Curves are full and elliptical, counters are relatively small, and joins stay clean and simple, giving the forms a sturdy, blocky presence without sharp edges. The italic angle is consistent across caps, lowercase, and numerals, producing a forward-driving rhythm with tight, punchy silhouettes and clear, geometric arcs in characters like C, O, and S.
Best suited to display work where impact matters: headlines, posters, event promotions, brand marks, and packaging panels. It also fits energetic themes such as sports, entertainment, and bold UI callouts, where short phrases and big numerals need to read fast and feel dynamic.
The overall tone is bold and high-impact, with a lively, upbeat slant that feels energetic and assertive. Its rounded forms keep it approachable rather than aggressive, suggesting a sporty, contemporary attitude with a hint of retro display flavor.
The design appears intended to deliver maximum presence in a slanted, modern sans voice—combining strong weight and rounded geometry to create a friendly but forceful display texture.
At text sizes the heavy weight and small counters emphasize texture and momentum more than delicate detail, making the face feel dense and attention-grabbing. Numerals match the letterforms’ heft and slant, supporting cohesive headline setting and prominent callouts.