Sans Normal Likiw 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sanuk' by FontFont, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Diple' by Monotype, 'Knedle' by Sudetype, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, friendly, punchy, impact, momentum, approachability, modernity, slanted, rounded, soft corners, bulky, compact.
A heavy, slanted sans with rounded bowls and softened terminals that keep the dense weight feeling approachable. Curves dominate the construction, with compact counters and a steady stroke that stays visually uniform across straight and curved segments. The italic angle is pronounced, and the overall rhythm is tight and energetic, with sturdy capitals and slightly more playful lowercase shapes that maintain the same robust color. Numerals follow the same chunky, rounded logic, reading clearly and consistently at display sizes.
This font is well suited to headlines, posters, and branding where a strong, energetic voice is needed. It can work effectively on packaging and promotional graphics that benefit from high-impact, slanted typography, and it fits especially well in sporty or youth-oriented visual systems.
The tone is bold and extroverted, combining athletic forward motion with a friendly, contemporary softness. It feels assertive without becoming harsh, leaning toward upbeat, headline-driven communication.
The design appears intended to deliver maximum impact with a forward-leaning stance while preserving approachability through rounded forms. It prioritizes bold presence and quick recognition, making it a natural choice for display-led layouts.
The heavy fill and compact internal spaces make the face most comfortable when given generous tracking or larger sizes, where its rounded details and strong silhouettes can open up. The oblique structure creates a strong directional emphasis, which can add urgency and momentum to short lines of text.