Sans Normal Larif 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype, 'Compiler' by Identity Letters, 'Clear Sans' by Positype, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, energetic, modern, punchy, impact, emphasis, motion, modernity, clarity, oblique, geometric, rounded, blocky, compact.
This typeface is a heavy, oblique sans with broad proportions and a compact, sturdy build. Strokes are strongly uniform with minimal modulation, and curves are smooth and rounded, giving bowls and counters a clean, geometric feel. The slant is consistent across letters and figures, while terminals are largely blunt and squared-off, keeping shapes crisp at display sizes. Spacing appears designed to hold dense, bold text blocks without breaking rhythm.
It performs best in large-scale applications such as headlines, posters, campaign graphics, and bold brand statements where strong presence is needed. The oblique weight also suits sports, automotive, and high-energy packaging or merchandising, and can work for short UI labels or badges when ample space is available.
The overall tone is energetic and forceful, with a forward-leaning stance that reads as sporty and urgent. Its weight and broad stance add confidence and impact, making it feel suited to loud, contemporary messaging rather than quiet editorial nuance.
The design intention appears to be a high-impact, modern oblique sans that combines geometric roundness with blocky solidity. It prioritizes momentum and visual punch, aiming for clear, emphatic display typography that stays cohesive in dense, bold settings.
The sample text shows solid word-shape continuity despite the extreme weight, with punctuation and numerals matching the same robust, simplified construction. The rounded interior spaces help maintain legibility in bold settings, while the oblique angle adds motion and emphasis.