Sans Normal Tifu 7 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, impactful, sporty, friendly, headline, attention, legibility, modernity, impact, rounded, geometric, compact, punchy, high-ink.
A heavy, wide display face with rounded, geometric construction and strong weight distribution. Curves are smooth and full, with large bowls and open counters that keep forms readable at large sizes. Strokes show noticeable contrast, especially where curved joins and terminals taper, while verticals remain sturdy. Proportions are expansive with generous widths and a steady baseline rhythm; lowercase forms are compact with short extenders, and punctuation is simple and blocky to match the overall density.
Best suited to headlines, posters, and large-format typography where its width and weight can create a strong visual anchor. It can work well for branding and packaging that needs a bold, approachable presence, as well as signage where large, simplified shapes improve quick recognition. For long body text, its density and width may feel heavy, but it can be effective for short bursts, pull quotes, and prominent UI labels.
The overall tone is bold and straightforward, projecting a confident, no-nonsense voice. Its wide stance and rounded shapes add approachability, giving it a sporty, modern feel rather than a formal or delicate one. The dense color and crisp silhouettes create an assertive presence suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a wide, rounded geometry that stays legible and cohesive in large sizes. Its combination of sturdy verticals, smooth curves, and controlled contrast suggests a focus on modern display use with an approachable, energetic character.
Capitals are broad with substantial bowls (notably in round letters), and diagonals in forms like V/W/X feel stable and engineered rather than calligraphic. Numerals share the same wide, weighty character, with strong curves and minimal ornamentation, helping maintain consistency in mixed alphanumeric settings.