Sans Superellipse Finis 7 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, esports, app headers, sporty, futuristic, aggressive, energetic, techy, speed, impact, modernity, branding, display, slanted, streamlined, rounded corners, compressed apertures, ink traps.
This is a heavy, forward-slanted sans with broad proportions and a strongly athletic stance. Forms are built from chunky, rounded-rectangle curves and straightened bowls, producing squarish rounds in letters like O/C/G while keeping corners softly radiused. Terminals are mostly blunt and sheared, with frequent diagonal cuts that reinforce speed; counters are relatively tight, and several shapes show small notch-like cut-ins that read like functional ink-trap detailing. The lowercase has a notably tall x-height with compact ascenders/descenders, and the overall texture is dense and continuous in text.
Best suited to high-impact display roles such as sports identities, team merchandise, event posters, esports graphics, and punchy headlines. It can also work for short UI labels or section headers where a fast, engineered tone is desired, especially when ample size and spacing are available.
The font communicates motion and impact, with a fast, competitive feel that leans toward motorsport and performance branding. Its squared-round geometry and slanted rhythm add a tech-forward, modern edge, making it feel assertive rather than neutral.
The design appears aimed at delivering a speed-and-power aesthetic through slanted construction, broad footprints, and squarish rounded forms. Signature diagonal cuts and tightened openings suggest an intention to look engineered and dynamic while maintaining a cohesive, monoline silhouette across letters and numerals.
At display sizes the distinctive diagonal slices and notches become a defining signature, while in longer lines the bold weight and tight counters can create a dark, high-density color. Numerals follow the same squared, aerodynamic construction, helping headings and UI-style callouts stay stylistically consistent.