Serif Flared Upnuf 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book covers, headlines, packaging, branding, posters, storybook, humanist, friendly, rustic, warm, add warmth, evoke craft, display readability, humanize serif, flared, calligraphic, tapered, soft, lively.
A lively serif with gently flared stroke endings and soft, calligraphic tapering throughout. Strokes stay fairly even in weight, with rounded joins and subtle modulation that keeps counters open and forms readable. Capitals are broad and slightly irregular in rhythm, while the lowercase shows flowing, hand-influenced shapes (notably in the curved terminals and the single-storey-style forms where applicable). Numerals are straightforward and sturdy, matching the same tapered, flared finishing and slightly varied widths across the set.
Well suited to book covers, short headlines, and display typography where a friendly, hand-touched serif voice is helpful. It can also support packaging and branding for artisan, food, or heritage-leaning themes, and works nicely in posters or pull quotes where warmth and personality are desired.
The overall tone feels warm and approachable, with a storybook and craft-like character rather than a formal, editorial one. Its slight irregularities and ink-like terminals add personality and an inviting, human presence.
The design appears intended to blend serif structure with hand-drawn, flared finishing—aiming for a readable display face that feels crafted and expressive without becoming overly decorative.
Curves and diagonals tend to end in small wedges or soft flares, giving letters a carved or brushed impression. The sample text shows comfortable readability at display sizes, with a gently animated baseline rhythm and a consistent texture that avoids harsh, sharp serif detailing.