Sans Superellipse Pogub 2 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, industrial, condensed, retro, authoritative, poster-ready, space-saving, impact, signage clarity, systematic geometry, display voice, squared bowls, rounded corners, high waist, tall ascenders, tight spacing.
A condensed sans with tall proportions and a compact, vertical rhythm. Strokes are generally uniform with gentle modulation, and terminals resolve into flat cuts rather than tapered ends. Curves are built from rounded-rectangle geometry: bowls and counters appear squared-off with softened corners, giving letters like O, D, P, and Q a superelliptical feel. The lowercase has a straightforward, utilitarian construction with single-storey a and g, narrow apertures, and relatively tight internal counters; numerals follow the same condensed, squared profile.
Best suited to display settings where space is tight but impact is needed: posters, headlines, packaging fronts, and wayfinding-style signage. It can also work for short UI labels or editorial sidebars when a condensed, structured tone is desired, though its narrow apertures suggest avoiding very small sizes for long reading.
The overall tone is industrial and no-nonsense, with a subtle retro flavor reminiscent of labeling, signage, and utilitarian display typography. Its narrow build and squared curves create a punchy, disciplined voice that reads as efficient and assertive rather than friendly or delicate.
This design appears intended to deliver maximum presence in minimal horizontal space, pairing condensed proportions with rounded-rectangular construction for a consistent, modern-industrial look. The goal seems to be clarity and punch for titles and labels, with a controlled, engineered feel across the character set.
The condensed width emphasizes verticality, and the rounded-rectangle shaping keeps forms consistent across caps, lowercase, and figures. Diacritics and punctuation shown are minimal, but the basic set demonstrates a cohesive, grid-like logic that stays legible at large sizes and holds its character in dense lines.