Sans Superellipse Pogub 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Judgement' by Device; 'Morgan Tower' by Feliciano; 'Hyperspace Race', 'Hyperspace Race Capsule', and 'Jetlab' by Swell Type; and 'Bitcrusher' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, industrial, condensed, architectural, retro, assertive, space saving, high impact, geometric unity, modern utility, monoline, rectilinear, rounded corners, compact, stencil-like.
A condensed, monoline sans with tall proportions and rounded-rectangle (superellipse) shaping throughout. Strokes are heavy and even, with squared terminals softened by small radiused corners, producing a clean, machined look. Counters tend to be narrow and vertical, and curves resolve into flattened, boxy bowls rather than true circles. The rhythm is tight and vertical, with a consistent columnar feel and minimal stroke modulation across letters and figures.
Best suited to display applications where a dense, vertical texture is desirable: headlines, posters, packaging, labels, and branding that benefits from an industrial or architectural voice. It can also work for short signage copy where strong presence and compact width are priorities.
The overall tone feels utilitarian and engineered—bold, compact, and a bit retro-futurist. Its tall, compressed silhouettes read as commanding and space-efficient, giving it a poster-like urgency while still staying orderly and controlled.
The design appears aimed at delivering maximum impact in limited horizontal space, using superelliptical geometry to keep the letterforms sturdy and cohesive. The consistent stroke weight and rounded-rectilinear construction suggest an intention to feel modern, fabricated, and highly legible at large sizes.
Many forms emphasize vertical stems and rectangular bowls, which creates strong texture in lines of text and a slightly 'display' pressure at smaller sizes. Numerals follow the same condensed, squared-round logic, keeping a uniform, blocky cadence across mixed alphanumeric settings.