Sans Normal Admov 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Morandi' by Monotype; 'Belle Sans' by Park Street Studio; 'Neue Reman Sans' by Propertype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, confident, energetic, impact, momentum, modernity, emphasis, oblique, geometric, rounded, clean, sturdy.
A heavy, oblique sans with a broad stance and smooth, rounded curves. Strokes remain largely uniform with minimal modulation, producing crisp silhouettes and consistent color. Counters are open and generously sized, and the overall rhythm is steady, with wide rounds (notably in O/C/G) balanced by firmly angled terminals. The numerals follow the same robust, forward-leaning construction, reading clearly at display sizes.
Best suited to headlines, hero copy, posters, and identity work where an energetic, modern slant adds emphasis. Its sturdy forms and open counters also make it a strong option for short UI or signage phrases at larger sizes, especially in contexts that benefit from a sense of motion such as sports, tech, or automotive branding.
The forward slant and dense weight create a sense of speed and momentum, giving the typeface an assertive, contemporary voice. It feels pragmatic and performance-oriented rather than delicate or decorative, with a tone that suggests motion, impact, and clarity.
Likely designed as a bold, forward-leaning sans for high-impact display typography, pairing geometric roundness with a pronounced oblique to communicate speed and confidence while preserving clean readability.
The oblique angle is pronounced enough to read as intentionally dynamic, while the wide proportions keep letters from feeling compressed. The design maintains a clean, geometric sensibility throughout, with rounded joins and smooth curves that help it stay friendly despite its strong presence.