Sans Superellipse Orbow 7 is a bold, wide, medium contrast, upright, tall x-height font visually similar to 'Faculty' by Device; 'Impara' by Hoftype; 'Big Vesta', 'Francker', 'Francker Paneuropean', and 'Quitador Sans' by Linotype; and 'Juhl' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, utilitarian, techy, impact, clarity, modernity, sturdiness, approachability, rounded, blocky, compact, sturdy, geometric.
A heavy, geometric sans with broad, superellipse-like bowls and softly squared curves. Strokes are consistently thick with minimal modulation, and corners are either rounded or subtly chamfered, giving forms a compact, engineered feel. The uppercase is wide and steady with large interior counters in letters like B, D, and O, while the lowercase keeps a tall x-height and simple, vertical construction. Terminals are mostly blunt, apertures tend toward the closed side, and the overall rhythm reads dense but very stable at display sizes.
Best suited for headlines and short-to-medium display text where its dense weight and rounded-rect geometry can read clearly and feel intentional. It works well for branding systems, packaging, signage, and large UI or product labels that benefit from a sturdy, friendly, contemporary sans. For long passages at smaller sizes, its heavy color and tighter openings may feel visually dense compared with lighter text faces.
The tone is modern and approachable while still feeling assertive and industrial. Its rounded-rectangle geometry suggests contemporary UI and product design, balancing friendliness with a no-nonsense, functional presence. The weight and compact curves lend it a confident, attention-grabbing voice suited to bold messaging.
The design appears intended to deliver maximum impact with a contemporary, geometric voice, using superellipse-based curves to create a distinctive, friendly-meets-industrial silhouette. It prioritizes solidity, consistency, and clear shapes for prominent display use across modern branding and interface contexts.
Distinctive superelliptical rounding shows up most clearly in round letters and numerals, which feel more squarish than circular. The numeral set appears straightforward and sturdy, matching the letterforms’ blocky geometry and maintaining strong presence in mixed text.