Sans Normal Ogru 8 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Autor' by Latinotype and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, approachability, modernity, readability, geometric, rounded, heavy, clean, solid.
A heavy, geometric sans with broad proportions and large interior counters. Strokes are consistently thick with minimal contrast, and curves are built from smooth circular/elliptical forms that read cleanly at display sizes. Terminals are mostly flat and squared, while bowls and rounds stay generous and open; the lowercase shows a double-storey “g” and a single-storey “a,” with sturdy, simplified joins and a compact, even rhythm. Numerals are similarly robust and wide-set, with clear shapes and ample weight in diagonals and curves.
Best suited to headlines and short-to-medium display copy where weight and presence are desired, such as posters, brand marks, packaging callouts, and retail or wayfinding signage. It can also work for UI titles and emphasis text when a strong, friendly geometric voice is needed.
The overall tone is assertive and contemporary, projecting clarity and confidence without feeling cold. Its round construction and generous counters add a friendly, approachable voice suited to upbeat messaging and bold statements.
The design appears intended to deliver a bold, modern sans that prioritizes impact and readability through wide proportions, smooth geometry, and generous counters. It aims for a versatile display workhorse that stays clean and approachable while carrying substantial visual weight.
Spacing appears comfortable for a dense, heavy style, and the wide stance helps prevent the forms from clogging in the sample text. The design emphasizes legibility through large apertures and uncomplicated silhouettes rather than sharp details.