Sans Normal Lubur 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, dynamic, punchy, impact, momentum, attention, modernity, oblique, chunky, rounded, geometric, compact joins.
A heavy, oblique sans with broad, rounded shapes and smooth, uninterrupted curves. Strokes are thick and largely uniform, with softened terminals and generous counters that keep letters open despite the weight. The slant is consistent across capitals, lowercase, and numerals, giving the set a forward-leaning rhythm. Uppercase forms feel wide and stable, while lowercase follows a clean geometric build with simple two-storey-free construction and sturdy bowls; numerals are similarly bold and rounded for strong figure presence.
Best suited to bold headlines, posters, and branding where a strong, fast visual cadence is desirable. It can also work well for sports and lifestyle identities, promotional graphics, packaging, and short emphatic messages where the slanted stance and heavy color are an advantage.
The overall tone is energetic and confident, with a sporty, headline-ready attitude. Its italic motion adds urgency and momentum, making text feel active and emphatic rather than quiet or formal.
The design intention reads as a modern, impact-focused sans italic that prioritizes immediacy and presence. It balances heavy stroke weight with rounded geometry to stay approachable while still delivering high contrast against the page through sheer mass and forward motion.
Spacing appears tuned for display impact, with thick strokes creating strong word shapes and high ink coverage. The design maintains clarity through rounded apertures and relatively large internal spaces, helping letters like a/e/s remain legible at larger sizes even in dense settings.