Sans Normal Iproj 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra, 'Engram Pro' by Machalski, 'Technica' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, stickers, playful, chunky, friendly, retro, bubbly, approachability, display impact, retro fun, informal tone, youthful branding, rounded, soft corners, cartoonish, quirky, heavyweight.
A heavy, rounded sans with soft, blunted terminals and inflated bowls that give each glyph a pillowy silhouette. Strokes are broadly uniform with gentle optical modulation, and counters are compact, especially in letters like B, P, and R. The drawing favors simple, geometric construction with slightly irregular, hand-cut edges that keep the rhythm lively. Uppercase forms are broad and stable, while the lowercase stays open and readable with single-storey a and g and short, sturdy extenders.
This font is best suited to short, high-impact settings such as headlines, posters, playful branding, packaging, and kids-oriented materials. It also works well for labels, stickers, and social graphics where bold, friendly letterforms need to read quickly and carry personality.
The overall tone is cheerful and approachable, with a cartoon-like warmth that feels casual and energetic. Its chunky shapes and soft corners lean toward a retro, kid-friendly personality rather than a sleek or technical voice.
The design appears intended to deliver a bold, approachable display voice through rounded geometry and simplified, high-ink forms. The slightly irregular contours suggest an aim for charm and informality, prioritizing character and presence over minimalist precision.
Round letters (O, C, G, Q) show noticeably small inner counters, increasing the ink density and making the face feel compact at text sizes. Numerals follow the same soft, bulbous logic, with a particularly rounded 0 and thick, simplified 1–3 forms suited to display use.