Sans Normal Nalem 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra, 'Midnight Sans' by Colophon Foundry, 'Otoiwo Grotesk' by Pepper Type, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, rounded, blocky, compact, soft corners, high impact.
A very heavy, rounded sans with broad, geometric construction and softened corners. Strokes remain essentially monolinear, with large counters and generous interior openings that keep forms legible despite the weight. Curves are built from smooth arcs and near-circular bowls, while joins and terminals tend to feel blunt and squared-off rather than tapered, giving the design a sturdy, blocky rhythm. The lowercase shows single-storey forms (notably a and g) and short, sturdy extenders, reinforcing an approachable, contemporary silhouette.
This font works best where impact is the priority: large headlines, posters, brand marks, packaging, and social graphics. Its rounded geometry and heavy color make it effective for short bursts of text—taglines, product names, and signage—while the open counters help maintain clarity in bold display settings.
The overall tone is bold and upbeat, pairing a solid, assertive presence with friendly roundness. It reads as contemporary and energetic—more playful and approachable than severe—making it well suited to attention-grabbing, optimistic messaging.
The design appears intended as a high-impact geometric sans that balances strength with approachability. By combining very heavy strokes with rounded forms and uncomplicated letter shapes, it aims to deliver clear, confident communication with a contemporary, friendly character.
Spacing appears intentionally roomy for such a heavy weight, helping counters and punctuation stay clear in the text sample. Numerals are substantial and straightforward, matching the letterforms with simple, geometric shapes that prioritize quick recognition at display sizes.