Sans Normal Nobom 19 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Creata' by Ivan Petrov, 'Modica' by Monotype, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, geometric, rounded, blocky, clean, even.
A heavy, geometric sans with broad proportions and smooth, round bowls. Strokes are consistently thick with minimal modulation, producing a solid, even color on the page. Curves are generous and circular (notably in C, O, Q, and lowercase o), paired with flat, squared terminals and sturdy horizontals. Counters are relatively open for the weight, and the overall rhythm is stable and highly legible at display sizes.
Best suited for headlines and short to medium-length text where impact matters: posters, large-format signage, brand marks and lockups, packaging, and bold UI moments like hero banners or section headers. It can also work for tight, high-contrast layouts where a strong typographic anchor is needed.
The font projects a bold, approachable tone—confident and contemporary without feeling sharp or technical. Its rounded geometry softens the mass of the letterforms, giving it a friendly, big-voice presence suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with a clean, geometric voice—prioritizing clarity, strong silhouettes, and a friendly roundness that stays readable and consistent in large, bold settings.
The uppercase feels particularly strong and poster-ready, while the lowercase maintains simple, single-storey forms (a and g) that keep the texture informal and clean. Figures are robust and straightforward, matching the headline-centric personality.