Sans Normal Kogod 6 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mark Paneuropean' by FontFont, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Mynor' by The Northern Block, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, energetic, modern, assertive, dynamic, impact, motion, clarity, modernity, efficiency, oblique, compact, rounded, clean, punchy.
A compact, oblique sans with heavy, even strokes and rounded, geometric curves. The letterforms show a consistent forward slant and sturdy proportions, with relatively tight apertures and smooth joins that keep counters clean at display sizes. Uppercase shapes are broad and simplified, while the lowercase maintains a straightforward, contemporary construction with a single-storey “a” and a looped “g,” contributing to an overall efficient rhythm. Figures are robust and clear, matching the letters’ solid weight and slanted stance.
Best suited for short-form communication where impact matters—headlines, brand marks, promotional posters, and packaging. It also fits wayfinding or signage that benefits from a strong, compact presence, and works well for emphasis in UI or editorial callouts when used at moderate to large sizes.
The overall tone feels energetic and purposeful, with an athletic, motion-forward character created by the consistent slant and dense color. It reads as modern and direct rather than delicate, leaning toward a confident, utilitarian voice suited to attention-grabbing typography.
The design appears intended to deliver a fast, contemporary voice: a strong sans with a built-in sense of motion from the oblique angle and a simplified, rounded construction that stays readable while projecting confident emphasis.
The slant is prominent enough to signal speed without becoming calligraphic, and the rounded terminals and curves prevent the weight from feeling harsh. Spacing appears tuned for impactful setting, giving words a compact, cohesive silhouette in the sample text.