Sans Normal Laduh 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio; 'Afical' by Formatype Foundry; 'Gotham' by Hoefler & Co.; 'Galvani' by Hoftype; 'Krong' by Joelmaker; 'Monto Screen' by Lucas Tillian; and 'Clinto', 'Inovasi', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, confident, punchy, modern, impact, speed, emphasis, modernity, branding, oblique, blocky, compact, rounded, dynamic.
This typeface is a heavy, oblique sans with broad proportions and rounded, simplified forms. Strokes are largely monolinear, with soft curve joins and clean, squared terminals that keep counters open and shapes sturdy. The italic angle is consistent and assertive, giving letters a forward lean without becoming cursive; diagonals in forms like A, K, V, W, X, and Y read especially strong. Uppercase is compact and powerful, while the lowercase stays straightforward with single-storey a and g, a short-armed r, and an overall smooth, geometric rhythm.
Best suited to big, attention-driven settings such as headlines, posters, sports and event branding, packaging callouts, and bold signage. It can work for short bursts of copy where momentum and emphasis are desired, but its mass and slant make it most effective when used at display sizes rather than long-form reading.
The overall tone is energetic and emphatic, with a fast, forward-leaning posture that feels sporty and promotional. Its large, dark silhouettes communicate confidence and immediacy, making messages feel louder and more urgent than neutral sans italics. The rounded geometry keeps the boldness approachable rather than aggressive.
The design appears intended to deliver maximum impact with a modern, forward-moving stance—combining geometric clarity with a strong oblique angle for speed and emphasis. Its sturdy, rounded construction suggests a focus on legibility at large sizes while projecting a contemporary, high-energy voice.
Spacing appears tuned for impact: letters sit firmly with minimal delicacy, and the oblique slant plus broad set creates strong horizontal momentum in words and headlines. Numerals are equally weighty and rounded, maintaining the same solid, contemporary feel in mixed text.